Two new luxury-aviation announcements approach the same customer from opposite ends of the journey. Abercrombie & Kent has designed a 28-day private-jet itinerary touching all seven continents, while Jetex is building a VIP lounge in Sofia for private-aviation guests and selected commercial passengers. One sells a whole world of access; the other concentrates the private-flight experience inside a single airport.
Seven continents in 28 days
A&K’s Seven Continents by Private Jet: One Extraordinary World is scheduled for January 3-30, 2028. The trip is limited to 50 guests and will be the first itinerary in the company’s Private Jet programme to include all seven continents.
The aircraft is a reconfigured Boeing 757 with lie-flat beds at every seat. Onboard equipment includes iPads, noise-cancelling headphones and an espresso maker, while the dedicated cabin crew includes an executive chef. The company says the crew will learn individual guest preferences as the trip progresses.
The route begins in Miami and ends in Madrid. Stops and experiences include Iguazú Falls, the Antarctic Peninsula, Easter Island, Auckland, Uluru, Hanoi and Ha Long Bay, Luang Prabang, the Maldives and the Nile.
The itinerary is built around controlled access
The flights connect a series of privately arranged experiences. Guests are due to reach King George Island in Antarctica and continue aboard a chartered expedition vessel. Other programme elements include sunrise at Ahu Tongariki on Rapa Nui, sailing in Auckland, private boating in Ha Long Bay and an Egypt segment aboard the Nile Seray.
The final stretch includes after-hours access to the tombs of Tutankhamun and Amenhotep III, followed by entry to Madrid’s Prado before it opens to the public. The price starts at AU$347,850 per person based on double occupancy.
A&K vice president of private jet Rami Girgis described the product as a concentration of access rather than the purchase of flights alone. The itinerary supports that description: the aircraft reduces transfer friction, but the scarce time slots and privately controlled visits are the principal features.
Sofia brings the private model into a terminal
Jetex and airport operator SOF Connect have signed an agreement to develop and operate a VIP lounge at Vasil Levski Sofia Airport. The facility is expected to receive its first guests in the fourth quarter of 2026.
Jetex Sofia will occupy the western wing of Terminal 1 and will have a private entrance and several lounges. Its services will be offered both to private-aviation travellers and to commercially flying CIP passengers, giving the latter an airport experience structured more like a private departure.
The partners expect the lounge to serve more than 30,000 passengers in 2027. Jetex founder and chief executive Adel Mardini said Sofia’s capacity is planned to rise from eight million to 20 million passengers a year, creating the setting for the company’s Eastern European expansion.
A wider definition of private travel
Jetex already operates more than 40 VIP terminals in destinations including Paris, London, Istanbul, Milan, Abu Dhabi, Dubai, Marrakech and Singapore. Its Sofia project adds another fixed point to that network, while the A&K itinerary uses a single aircraft to carry a small group across an unusually broad route.
Together, the announcements show how the premium offer is being assembled beyond the cabin. For a 28-day expedition, the value lies in moving between remote or restricted experiences without repeatedly rebuilding the journey. At a commercial airport, it lies in separating arrival, waiting and service from the main terminal flow. The aircraft remains central, but the product now includes every controlled minute around it.
