Sentient Jet Partners with 2010 FTI Winter Equestrian Festival

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Updated: February 18, 2010

Sentient Jet, one of the leading private aviation companies in the United States, announced today that it will be the Official Private Jet Partner of the 2010 FTI Winter Equestrian Festival (“WEF”). As a part of the agreement, Sentient will sponsor two premier events, the 1.45m Show Jumping Series and the Children’s Hunter Horse Division.

As the country’s top equestrian event, the 2010 FTI Winter Equestrian Festival has 12 weeks of competition beginning January 13 and running through April 4. WEF is run by Equestrian Sport Productions, LLC, and is held at the Palm Beach International Equestrian Center. All 12 shows are “AA” rated and Jumper Rated 6, with more than $5.5 million in prize money to be awarded.

“At Sentient, our passion is to deliver world-class service and a better way to fly privately,” said Steven Hankin, Sentient’s chief executive officer. “The passion and dedication to horses and competition demonstrated at this event is truly inspiring, and it is our honor to be the Official Private Jet Partner of the 2010 FTI Winter Equestrian Festival, as well as to sponsor these two exciting events.”

“We are very pleased to partner with Sentient Jet, a world-class leader in private aviation,” said Michael Stone, executive director of the 2010 FTI Winter Equestrian Festival. “Sentient shares our organization’s commitment to quality and excellence. These qualities will be well displayed during the 1.45m Show Jumping Series and Children’s Hunter Horse Division.”

As part of the partnership, Sentient is offering an exclusive promotion to all attendees and participants interested in purchasing the Sentient Jet Membership Plus card. Sentient will also be on-site during select weekends of the event hosting the Sentient Lounge. The lounge is a place where attendees can enjoy a glass of champagne and learn more about Sentient’s programs.

Sentient has been a leader in private aviation since 1999 by offering innovative products that deliver real value. In today’s market, Sentient offers better solutions for private jet travel by providing competitive rates, freedom from the depreciating asset risk of fractional ownership, and a renowned commitment to safety and service. Sentient arranges all trips through a carefully selected network of operators that must pass a stringent certification process to participate in Sentient’s Membership, Charter, or PrivateJets.com programs. In addition, Sentient is well-known for its innovative safety program, which is led by the industry’s first and only Independent Safety Advisory Board.

Sentient is the official private jet partner of a number of sports related organizations including the PGA TOUR®, The Gary Player Group, The Breeders’ Cup and Aspen/Snowmass.

About FTI Winter Equestrian Festival

WEF will offer many exciting events this year, including: the $500,000 FTI Finale Grand Prix, the USEF WEG Show Jumping Trials, the $150,000 World Dressage Masters, CDI-5*, the AHJF/WCHR Hunter Spectacular, the $150,000 Spy Coast Grand Prix, the $100,000 FTI Rider Challenge, the $75,000 CN Nations Cup, the $50,000 CN Palm Beach Derby, the $50,000 Chronicle of the Horse/USHJA International Hunter Derby, the $25,000 G&C Farm Young Rider Grand Prix, the Nespresso Battle of the Sexes, the Third Annual George Morris Excellence in Equitation Exhibition, and the Palm Beach Charity Pro/Am Exhibition.

During the 12 weeks of WEF, “Saturday Night Lights” headlines the entertainment each Saturday night where spectators not only enjoy the Grand Prix class, but a street carnival, live music, and numerous dining options with box seats, sports bars, and the famed Tiki Hut for front row fun.

The competition areas include the 360′ x 280′ all-weather International Arena, the Bertalan DeNemethy Arena, Mogavero Ring, and E.R. Mische Grand Hunter Field, each with their own schooling ring, in addition to several other competition rings. The competition and warm-up rings have all-weather footing. Amenities include VIP seating in the International Club, refreshment and food vendors, and shopping areas. Please visit www.equestriansport.com or call 561-793-5867 for more information.

About Sentient Jet

Sentient Jet offers the Membership and Membership Plus cards which provide industry-leading value for private jet travel. Since 1999, Sentient Members have enjoyed guaranteed availability with as little as ten hours notice with fixed hourly rates that are well below national competitors. Sentient’s extensive network of certified operators ensure that Members will always have access to an executive aircraft that meets Sentient’s rigorous standards for safety and quality. With Membership, clients choose from four size categories by trip, funds on deposit never expire and are refundable at any time. With Membership Plus, for a two-year commitment, clients are able to choose from three specific jet models as well as the same four size categories by trip, and receive 10% off standard rates for category bookings. Both Membership and Membership Plus cards offer protection from the risk of depreciating assets associated with fractional jet ownership in today’s market. For on-demand, individual itineraries, Sentient Jet offers a Charter program built off the company’s superb service capabilities and includes expertise in complex road shows, international travel, and large group commercial charter. Sentient Jet also includes the online private jet charter marketplace, www.privatejets.com.

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