Shangri-La partners with private jet company to offer vacationers luxury travel options

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Updated: July 26, 2013
Shangrila Hotels and Resorts

Shangri-La Hotels and Resorts is partnering with HHtravel and Private Jet Journeys to launch its new private jet service, “Shangri-La Private Jet Journey.”

The program will provide personalized, luxury-travel services to the company’s high-end customers in China.

“Shangri-La has had years of strong partnership with the industry’s leader, Ctrip,” noted Kent Zhu, Chief marketing officer for Shangri-La Hotels and Resorts. “This time, we have teamed up with HHtravel, Ctrip’s subsidiary specializing in luxury travel services, to expand our cooperation to the field of high-end travel.”

He continued: “We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customized itineraries, and a private jet experience.  The Maldives trip is only the start of the ‘Shangri-La Private Jet Journey’ series.  In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips.”

The first flight of the program will be to the Maldives, a popular destination for China’s elite.

Shangri-La is currently building partnerships with high-end travel brands.

Source: International Venture Capitalist Post

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